|
The term "webdesign" refers to the discipline
that consists of structuring a website's graphic elements in order to
esthetically express the visual identity of a company or organisation.
This is a visual design step rather than a functional design step (ergonomics, navigation).
The goal of webdesign is to enhance a company or
organisation's image with graphic elements in order to reinforce its
visual identity and invoke a feeling of trust in the user.
Nevertheless, along with ergonomic criteria, a website must above all
meet users' expectations and allow them to easily find the information
they are seeking.
Therefore, webdesign involves finding a
compromise between a presentation that has amazing graphics and that
gives the company credibility and brand image, and a presentation that
is simple and plain that allows users to easily find what they are
seeking.
By extension, the term web designer refers to the person whose job it is to design websites.
|
